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Commentary: Trend studies on generations – a questionable business model (DLF Kultur 25.05.25) [courtesy translation]

https://www.deutschlandfunkkultur.de/kommentar-zu-trendstudien-wissenschaftlich-fragwuerdiges-geschaeftsmodell-100.htmlExternal Link

"Again and again, new 'studies' attract media attention. Most recently: 'Youth in Germany 2025.' These surveys rarely meet scientific standards, criticizes journalist Philipp Hübl. And he calls for more bullshit resistance." The author identifies three problems with trend studies: 1. the supposed representativeness of the studies; 2. very general statements that can essentially apply to everyone; 3. the misuse of the term "generation." -- Commentary on Deutschlandfunk Kultur (German public-broadcasting radio station) on May 25, 2025. Available only in German.
Release date: 17.06.2025
Update: 17.06.2025

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